Why some gorillas go unseen

For poor multitaskers, unexpected sights are more likely to go unseen

Eat your heart out, Houdini. Average schmoes can make a gorilla-suited dude pounding his chest go poof, thanks in part to a common difficulty with focusing on distractions.

WHAT APE? A new study used video from the original 1999 “invisible gorilla” experiment, which showed people passing a basketball in a circle (a still from the video shown above, although the basketball isn’t visible in this view).