Science Past from the issue of August 27, 1960

CAT PHOBIA TREATMENT — [A] patient was cured of cat phobia by forcing herself to handle velvet until she got used to it. The patient, a 37-year-old married woman …  had had a fear of cats as long as she could remember…. The therapist began … [with] what she felt was the least objectionable idea associated with cats — their fur….