Science journalists don’t use the science of ‘nudge’

The “nudge” may have been formalized in a 2008 book, but I’d bet that the core concept — simple strategies for influencing other people’s decisions — dates back at least to the rise of human language. It wouldn’t surprise me if early hunter-gatherers on African savannas relied on some strategies of persuasion to convince, for example, other members of the group to help hunt for food.