Reviews How Pleasure Works: The New Science of Why We Like What We Like by Paul Bloom By Science News June 4, 2010 at 11:24 am - More than 2 years ago Share this:Share Share via email (Opens in new window) Email Click to share on Facebook (Opens in new window) Facebook Click to share on Reddit (Opens in new window) Reddit Click to share on X (Opens in new window) X Click to print (Opens in new window) Print Neuroscience, psychology and economics inform what makes something — or someone — pleasurable. HOW PLEASURE WORKS: THE NEW SCIENCE OF WHY WE LIKE WHAT WE LIKE BY PAUL BLOOM W.W. Norton, 2010, 280 p., $26.95.