In China, coffee shop habits show cultural differences tied to farming

Even among longtime city folk, legacy of rice versus wheat agriculture affects behavior

rice and wheat farmers

GROWING CULTURES  China’s southern rice farmers (left) and northern wheat farmers (right) have cultivated different cultural approaches to social behavior over thousands of years. These approaches manifest today among southern and northern Chinese city folk patronizing Starbucks, scientists say.

T. Talhelm (L), Richard Ammerman (R)

Deeply ingrained cultural differences in everyday behavior between natives of northern and southern China bubble up while sipping coffee in Starbucks and other cafés.